I was humming that classic Dire Straits tune “Money for Nothing” as I traveled the moving sidewalk at the airport last month. My flight was headed south of the border that day, and not having allowed enough time to make it to my own financial institution that morning, I instead employed the money changer’s booth on the departures level.
On a day when the loonie sat a full penny above parity, it cost me $238.52 Canadian to receive $200.00 of the US variety. Do your own arithmetic, but in ballpark terms that’s roughly a 20% premium. I said as much as I scraped my jaw off the counter, and took little solace when the clerk suggested that it’s not all commission, but rather is attributable as well to fees.
As the colleague hosting at my destination suggested (between chuckles), maybe I should just view it as a service that facilitated my ability to travel with confidence. While there is certainly an intellectual appeal to that perspective, on an emotional level I had just paid money to obtain money, and no euphemism was going to convince me otherwise.
Money for money?
I was reminded of this during a meeting last week with a group of advisors who were exploring alternatives to their existing client model. In the context of the continued sideways market, they were concerned whether their current approach still aligned with investor needs. In particular, with the growth of exchange-traded funds in the market, the media has been abuzz with discussions about the cost of obtaining investment advice.
Thus our purpose was to look at the tax implications of a spectrum of arrangements from MERs on mutual funds, to fee-based accounts using F-class mutual funds and/or ETFs, and on through to purely transactional based commission structures.
Suffice it to say for current purposes, tax efficiencies may certainly be gained by both advisor and client by choosing an appropriate model, and the interests of each need not necessarily conflict in arriving at an optimal choice. As with the issue of the overall cost of advice, one size does not fit all.
Money for advice
In fact, the consensus within the group was that while the tax aspect is relevant, it must not distract from or overshadow the core purpose of delivering valuable investment advice. In that regard, though absolute cost is obviously important, the measurement of its value is in how well it is catered to the client’s situation and how well the client understands that connection.
In many fields, advice relates to physical products like cars or building materials, or tangible services like dental work or travel planning. By comparison, financial advice is much more open to being perceived in that fungible money-for-money sense if communications are not carefully managed. That can be a tall order for an advisor to deliver on, regardless how the cost of that advice is calculated.
As for my business trip, in the end most of it was managed on plastic, leaving me with cash for family gifts. That was my colleague’s suggestion – Good advice indeed.